If you know about Mentholatum, you'll see USA logo on it. But actually, the company was acquired by Rohto Pharmaceutical Japan in 1975. That's why I see the biggest trend in Japan's lipbalm ingredients inside this Butter Ice Cream Matcha item, which are shea butter, olive oil, and squalane. I saw many squalane ingredient in Japanese cosmetics. The theme is matcha or green tea and cooling green color like the leaf.