The review this time is my first eyeshadow from Western. I didn't have interest in Western eyeshadow before because they came in too bold pigmentation. The eyeshadows I have from Japan & Korea are so far sheer and glittery, with each different staying power of course. But recently, Japan is in haul from this London brand. I think MUR is quiet new, launched in 2014. Though they are mostly raving about I♡Makeup Naked Chocolate Palette, I bought the Iconic Palette instead. Part of it is because I need to PO the Naked Chocolate, and the other is because I'm interested for Urban Decay's NAKED 3 cheaper dupe gossip.